Scope of work
Everything included in the rebuild.
The pages you have been clicking through are working front-end code, not screenshots of a design. This is what turning them into a live platform involves — stated in full, including what is deliberately left out.
Foundation
The website itself
Stop the bleeding first
Before anything else: a working page on your own domain within days, so Google stops receiving server errors. Every day of 500s costs index positions that took years to earn.
Fifteen years preserved
Every existing URL — including the old index.php addresses Google still has indexed — mapped and redirected, so the authority accumulated since 2011 transfers rather than being discarded.
Modern, maintained foundation
A current framework with automatic security updates and uptime monitoring, replacing a decade-old install. The next failure triggers an alert rather than a lost month.
Speed engineering
Target 90+ mobile PageSpeed and under 500 KB first load, with clean URLs replacing the legacy index.php structure.
Content written for you
600–900 words per treatment page, written from your protocols and reviewed by you — with twenty years of expertise stated where clients decide.
Built mobile-first
Designed on a phone screen before a desktop one, because that is where aesthetic clients browse and book. Tested on real devices.
Being found
Search, local and AI visibility
Index recovery
Getting your pages back into Google's results after the outage — resubmission, redirect mapping and monitoring until fifteen years of history is working again.
On-page SEO, every page
One correct H1 per page, a written title and description for each, proper heading hierarchy, internal linking and clean URLs.
Google Business Profile
Claimed, verified, photographed and completed, pointed at the restored site — with a decade in Boca Raton stated prominently.
Directory cleanup
One consistent name, address and phone number pushed to Yelp, Apple Maps, Bing Places and the aesthetics aggregators.
Structured data
MedicalBusiness, Service, FAQPage and Review markup so Google and AI assistants can read your treatments, hours and answers directly.
Written for AI search
Every heading phrased as a real client question with the answer directly beneath — which is how ChatGPT, Perplexity and Google's AI answers choose what to quote.
Making money
The revenue tools
This is what separates a website from a platform. Each one moves a different number: bookings, prepaid revenue, repeat rate, and basket size.
Your own appointment engine
Four-step booking on your own domain with live availability and instant confirmation — where currently there is no way to book at all. Automatic reminders at 48 hours and on the morning cut no-shows. See it
Branded gift cards
Paid today for treatment delivered later, with each card introducing somebody who has never visited — arriving on a friend's recommendation.
Points and rewards
Credit earned on every treatment and product, applied automatically at the next booking. On a course-based menu — laser, body contouring — this is what keeps clients completing the course.
Retail and aftercare
Products attached to the treatments they follow, with refill reminders timed to when the bottle actually runs out.
Free skin assessment
A short questionnaire producing a personalised recommendation. The client gets genuine guidance; you get a named lead with a stated concern.
Page map
What gets built
Pages marked "in this preview" are already clickable.
| Page | Status | Purpose |
|---|---|---|
| Homepage | In this preview | Single commercial H1, treatments with imagery and pricing, booking, your story, FAQ, location |
| Booking | In this preview | Four-step appointment engine with live availability |
| Treatment pages × 17 | In the build | 600–900 words each, own H1, own schema, own booking CTA |
| Practitioner page | In the build | Master Aesthetician credentials and twenty years of experience — the trust signal clients look for |
| Before-and-after galleries | In the build | Consent-managed result galleries per treatment |
| Gift cards | In the build | Amount selection, personal message, scheduled delivery |
| Rewards | In the build | Tiers, earnings calculator, referral programme |
| Shop | In the build | Aftercare attached to the treatments it follows |
| Article hub | In the build | The question-led content that wins non-brand search |
| Policies | In the build | Privacy, cancellation, medical disclaimer |
The investment
What it costs, and what it has to return
Patient Revenue Platform
Complete rebuildUS$10,000
50% to start · 50% before launch
Roughly 6–8 weeks
What that covers
- Emergency restore — a working page on your domain within days
- Full rebuild on a modern, maintained framework
- All legacy index.php URLs mapped and redirected
- Index recovery and resubmission to Google
- Uptime monitoring so the next failure is caught immediately
- Custom appointment booking engine, no plugin fees
- Branded gift card system
- Points and rewards programme
- Aftercare shop with refill automation
- Complete on-page SEO across every page
- Google Business Profile claim and verification
- Structured data for treatments, FAQs and location
- Speed engineering to 90+ mobile
- Search Console and Analytics set up and handed over
What has to happen to pay for it
Two independent routes to break-even, and the project delivers both at once. This is deliberately conservative — it assumes no improvement in search ranking at all, which is the outcome we are actually working toward.
Get back online
A working page on your own domain, so Google stops receiving server errors. Domain renewal confirmed, Search Console connected, pages resubmitted. This happens first, before any design conversation.
Design, content and the platform
Every page written and built. Booking engine, gift cards, rewards and shop integrated. Treatment photography shot or directed.
Speed, structured data and testing
Performance engineering to 90+ mobile, structured data across all pages, and full testing on real devices before anything goes live.
Go live and hand over
Migration with redirects so none of the fifteen years is lost, submission to Google, and a training session so your team can run it.
Straight answers
What is not included
Stated up front, because a scope that pretends to cover everything covers nothing.
Repairing the existing site as-is
We rebuild rather than repair. Fixing a decade-old install that has already crashed buys time until the next failure, and leaves the security exposure in place. What we do preserve is every URL, so the fifteen years of search history transfers to the new site.
Your domain renewal
Your domain expires 19 November 2026 and that account is yours to control. Confirm auto-renewal is active — it is worth doing today regardless of anything else in this proposal.
Ongoing content writing after launch
The build includes all treatment copy plus the initial article set. Publishing new articles every month afterwards is a separate retainer — worth doing, but not bundled in here so the price stays honest.
Paid advertising
No Google or Meta ad spend and no campaign management. The platform is built so ads convert far better when you do run them, but the media budget is yours to decide separately.
A guaranteed ranking position
Nobody can honestly promise a specific position on Google, and anyone who does is selling something. What is committed to here is every technical and content factor within our control, executed properly.